Tailored expertise to Accelerate your Brand’s growth
Packaging Check-up
Turn your packaging into a growth engine
By blending strategic thinking, exceptional design, and behavioral science, I transform product packaging into powerful brand statements that captivate shoppers and boost sales.
Working with my trusted boutique agency partner (or yours, if capable), we’ll design packaging that shoppers are unconsciously drawn to, is instantly clear, easy to shop and creates genuine desire.
I call it Irresistibly Effective Packaging.
Transform your package into a strategic advantage to drive market share and your P&L.
Package Design
Turn heads at retail and beyond
We’ll put your current packaging, and your competitors’, under the microscope, using Bloom’s 5 Packaging Growth Principles as
our lens.
We’ll pinpoint what’s working, what’s not, and exactly where the untapped growth lies by assessing:
The Total Shelf: Are you getting noticed from across the aisle?
The Bay: Is your range easy & intuitive to shop?
Individual Packs: Are they clear, desirable, and worth picking up?
You’ll walk away with clear, actionable recommendations to transform your packaging into one of your most powerful business, and brand-building tools.
Retail Design & Strategy
Taking the store by storm
From planogram strategies that disproportionally drive profitability and sales, to designing impossible to miss point-of-sale materials that make your brand memorable and irresistible, and its benefit instantly clear.
Because when the entire in-store ecosystem works in harmony: packaging, shelf layout, and off-shelf displays, the impact on sales and brand equity multiplies.
Agile Consulting
Whether you’re launching a new product line, restaging an existing brand, or reigniting growth in your core business, I bring strategic insights, creative leadership, and 30 years of experience to strengthen your plans.
Through a retainer program, I’m available for an agreed number of monthly hours to support your team’s projects, exactly when you need it, every time you need it.
From sharpening strategy, polishing briefs, and reviewing creative, to elevating design craft or infusing neuroscience and behavioral science insights, I help your teams raise the bar and deliver world-class work that wins in the market.
Just-in-time expertise & guidance
Building Mastery
Learn. Master. Elevate
Give your team the edge to build brands people can’t resist.
Backed by 30 years of real-world brand building, these sessions go beyond theory, cutting through the noise to deliver the principles and tools that drive growth through exceptional branding, design, and packaging.
Unpack the science of human behavior and attention, and learn how to turn it into creative, strategic, and commercial advantage.
Every program is built around your organization’s reality, combining Bloom Academy’s training curriculum with hands-on workshops that apply the learning directly to your brand and toughest business challenges.
